Meet Allison Braun, the business joy-ologist! She’s an incredible coach that specializes in ease. That’s as straight forward as I can put it, really, but trust me when I say — she knows her sh$t. I roomed with Allison in Sayulita, Mexico (where we did her branding shoot) and I learned so much from just being in her presence. She’s authentic and lives what she teaches — case and point — this had to be the easiest shoot, I’ve ever done — it just went so smoothly!

This shoot is a great example as to why I adore working with coaches for their branding images — they can be fun, creative and relaxed! We did the majority of Allison’s shoot exactly as she would spend a day. We went to her favourite coffee shop, we went to the beach and then went for ice cream! How perfect is that?!