/// hello! my name is...

Crystal

My first love in photography is 
photographing all things feminine. Empowering women in the process is what fills my heart with 'Joi'. 

If I sit back and think about it, I’ve been an artist obsessed with stories and the feminine form since the age of six.  I remember drawing big pouffy dresses when I was in second grade and I got my first camera around the age of nine: a 110 film camera from McDonald’s.  I would set up my collection of stuffed animals and take their photo and I was always taking photos of my dogs and cats, and occasionally my parents too. 


Fast forward, I’ve been the proud owner/photographer/artist/creator/team leader of Joi Photo since 2007.  My obsession continues to be with everything feminine.  From branding to boudoir, all with a focus on helping women see themselves in a new light.  Helping sculpt a look for business in the form of branding images, or helping women see themselves as strong/beautiful/sexy through the magic of boudoir photography.  Shaping a young girl’s confidence as she maneuvers through her teen years with the help of a glamour shoot.  This is the art that drives me forward in the photography world.

I get to play dress up, I get to design elaborate sets and take pretty pictures.  But I also get to watch people grow, change their opinion of themselves and create a safe space for feeling good. 

/// she said:

I cannot even begin to describe the euphoria I felt after shooting with Crystal.  She made me feel comfortable and beautiful! 

play the video.