When it comes to the coaching world, you’re really selling yourself so you need to be front and center of your online presence.

When putting yourself out there on the inter-webs as a coach, you’re asking people to trust that you can walk them through their uncertainties. You need to communicate that you are the person who will have their best interests at heart and that you’re the person they can open their life up to.  You’re the guy or gal who will have their back, hold them accountable and be their cheerleader. No pressure, hey? So how do you show that you’re trustworthy, know your sh*t and are hella-capable to people you’ve never met?

Let’s start on authenticity — your imagery should show YOU and several aspects of YOU and your wonderful-self.  Authenticity builds trust before you even meet your prospective clients, authenticity also pulls in the exact people you want to be coaching.  When you write, write from the heart and your own experiences. Let yourself be seen; if you’re going to ask people to open up to you, lead by example.

Let’s take Shelly Anne’s shoot for example. When we chatted about her coaching business, we talked about how she was a biker girl and had tattoos, but didn’t want that to be the main focus because she also wanted to show her professional side. She also mainly works from home, so we didn’t want to show a corporate style.  We did a few different looks that pull all those parts of her and her brand together – professional, trustworthy with some edge.