Back this year, is my YXE Streets collection! The most popular reasons I find people are booking this branding package are: Available neighbourhoods: Riversdale, Broadway, Downtown! Some fun examples:

Why Your Team Needs More Than Just Headshots And what brand photos can say about your business before you even speak. Let’s be honest—standard headshots are fine. They’re the business card of the online world. But in 2025, if your team photos stop at stiff shoulders and identical grey backdrops, you’re leaving a lot of […]

This month marks 17 years in business for Joi Photo What a wild ride.. I named this little photo business of mine Joi Photography because Joy Photography (url) was taken, so I went with the french version. What it really meant to me was celebration. To find joy in all the big and little moments […]

Last summer I took on a challenge to do 100 photoshoots in 30 days and I crushed it. This summer I wanted another challenge but, gah, can’t say I’d be up for another 100!! It was so fun and it was taxing! So this summer I landed on 40 photoshoots in ONE WEEK. I think […]

  Join me for Headshot Happy Hour at the gorgeous & super fem suite upstairs at Blnde  **Date:** Monday July 22 4:30- 7:30 Are you ready to level up your professional image? Look no further! You’re totally invited to an exclusive Headshot Happy Hour designed to make you feel amazing and capture the best version of you. […]

You may recall that last summer I challenged myself to do 100 photoshoots in 30 DAYS.  Well, I did it, 104 in fact.  I was so proud of myself for exceeding that goal … and a tad burned out.  I keep getting asked if that’s something I’ll do every year now.  The answer: Hells no! […]

Hey there, fabulous entrepreneurs! Just so you know, I think you’re totally kicking butt! You’re putting yourself out there and doing the dang thing! Celebrate that for a quick sec, ok? Sweet. One question I know is circling around but many are afraid to ask. How often do I need new content and how do […]

Whether you’re a diligent goal setter or go with the flow gal, we all have dreams and desires. I fall somewhere in the middle. I like to have some goals in mind but I also like to leave room for magic and what might surprise me.  Something I’ve found helpful over the years is having a vision […]

When it comes to photographing couples, it doesn’t get much more my vibe than including a secluded road and a Harley…

It’s been well over a month since I’ve made a post!! If you were following along you know that I was working on a challenge to complete 100 photoshoots in 30 days!!  Well if you didn’t hear….  I DID IT!  My final tally was 104 photoshoots in 30 days! And if I’m gonna get real […]